Your mission is to carry out the following brief:
Preliminary exercise: Continuity task involving filming and editing a character
opening a door, crossing a room and sitting down in a chair opposite another
character, with whom she/he then exchanges a couple of lines of dialogue.
This task should demonstrate match on action, shot/reverse shot and the 180-
degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of
two minutes.
All video and audio material must be original, produced by the candidate(s),
with the exception of music or audio effects from a copyright-free source.
The coursework is worth 50% of the AS (same at A2) and the marking
(detailed later) is divided into 3 sections:
1 RESEARCH AND PLANNING: 20%
2 PRODUCTION: 60%
3 EVALUATION: 20%
Your work is marked partially on my observations of your approach and level
of organisation, but fundamentally its a DVD and your blog that are marked.
All three aspects are assessed as one of the following:
MINIMAL, BASIC, PROFICIENT, EXCELLENT
You are all capable of meeting the assement criteria of EXCELLENT!
RESEARCH & PLANNING
To hit ‘excellent’
(16-20 marks):
1 There is excellent research into similar products and a potential target
audience.
2 There is excellent organisation of actors, locations, costumes or props.
3 There is excellent work on shotlists, layouts, drafting, scripting or
storyboarding.
4 There is an excellent level of care in the presentation of the research and
planning
5 Time management is excellent.
EVALUATION
To hit ‘excellent’
(16-20 marks) requires meeting the following:
1 Excellent understanding of issues around audience, institution, technology,
representation, forms and conventions in relation to production.
2 Excellent ability to refer to the choices made and outcomes.
3 Excellent understanding of their development from preliminary to full task.
4 Excellent ability to communicate.
5 Excellent skill in the use of digital technology or ICT in the evaluation
PRODUCTION
To hit ‘excellent’
(48-60 marks) requires meeting the following:
1 There is evidence of excellence in the creative use of most of the following
technical skills:
2 holding a shot steady, where appropriate;
3 framing a shot, including and excluding elements as appropriate;
4 using a variety of shot distances as appropriate;
5 shooting material appropriate to the task set;
6 selecting mise-en- scène including colour, figure, lighting, objects and
setting;
7 editing so that meaning is apparent to the viewer;
8 using varied shot transitions and other effects selectively and appropriately
for the task set;
9 using sound with images and editing appropriately for the task set;
10 using titles appropriately.
WHAT TO LOOK OUT FOR/NOTE/DISCUSS
SECTIONS/THEMES: You could simplify this to the 4 technical areas you
have to consider for your exam, which would help you sharpen your skills for
it. Use the handouts with summaries of key terms to help with this. (Don't use
numbering in your sub-headings)
• cinematography (camera work, shot types, angles, framing, movement)
• editing (including transitions, SFX; linear or non-linear; (dis)continuity etc)
• sound ((non-)diegetic; use of music [often signifies core target audience +
genre - can also be clumsy and overused; say so if you think so]; audio
bridge; voiceover etc)
• mise-en- scene (includes props, locations, costume, makeup -
verisimilitude?)
You also need to analyse representations in your exam. Titles and idents are
also an important part of openings. A non-Media student will invariably focus
on narrative and give a linear description (this happens, then this happens...).
Narrative is useful to note, but be brief, and focus as much on exposition
(what and how much/little info is provided for the audience on time period,
location, key characters, genre etc; its likely narrative enigma will be
employed to some extent). So, narrative/exposition is a useful heading.
Also worth considering:
• intertextuality (links/references to existing texts)
• genre conventions observed ... or broken (very useful to note so you can
find examples to look back on when designing your own work. you
could also note hybridity here, where you see signifiers of 2 or more
genres [to help widen audience appeal])
• how the opening concludes and the main movie resumes (the final shot of
your opening is incredibly important, so its worth carefully noting these)
• particularly useful shots/details - if you see something you think is well done
and you might want to take influence from its worth highlighting
Again, I'm not setting out any compulsory sub-heading titles; pick your own,
just make them clear and stick to the same wording across all your posts.
If you've already done some posts which focus simply or narrative, or don't
clearly set out useful info in a way you will be able to quickly find it in future,
edit such posts. Remember, you're marked on blog presentation too.
• IDENTS: How long are they typically, how high-tech/complex; how many do
we see; where do they appear
• TITLES: This is a key part of your overall coursework task, so detailed notes
are important. Which roles/companies are noted; what specific
language is used; do any names/companies appear more than once;
what font (serif/sans-serif; colour; case) is used; note the positioning
(does this differ between titles) and any animation; any graphic element
to the titles; is there a gap between titles or do they continuously appear
(eg company names - A Warp Films Production - a gap then individual
credits?)
• OPENING SHOT: always worth noting. Any audio bridge linking it with
idents?
• RUNNING TIME OF OPENING: How long is the self-contained opening
sequence? Is it clear where this ends?
• CLOSING SHOT OF OPENING + TRANSITION TO MAIN BODY OF FILM:
Always note the final shot too. Do you get a fade-out or other transition
or a straight cut? Are titles used to reinforce a change of location/time
immediately after the opening ends?
• EDITING: any transitions to signify ellipsis; any SFX; continuity editing style
or any hallmarks of discontinuity?
• LENGTH OF TAKES + EDITING PACE: looooong takes or fast-paced
editing with short takes? much variation in this? Simply by following one
character/keeping referring back to them also suggests to the audience
that they are a central character.
• SHOT VARIETY: ask yourself as you watch these whether you think further
shots should be inserted - is there sufficient shot variety? This and the
above point are linked. Look for simple things too like two-shots used to
signify personal relationships.
• MISE-EN- SCENE: This links to the above point: what does the mise-en-
scene communicate to the audience (providing exposition on location,
time period, genre etc)? Is verisimilitude achieved (can you see
evidence of costuming, set-dressing, props etc)?
• SETUPS/SCENES: Each time you leave a room or other part of a location
you have to work to setup the next scene: how many setups or scenes
are involved?
• FLASHBACKS/MAJOR ELLIPSIS: Halloween is one of many that opens
with events and then gives a title stating x years later so we know we're
now in the present.
• NARRATIVE ENIGMA V EXPOSITION: What do we learn about setting,
time period, narrative, characters, genre - and what is intentionally
withheld? Do we appear to meet antagonist or protagonist/s? You could
also comment here on plot, cliffhangers etc
• SOUND + MUSIC: Note use of diegetic and non-diegetic sound.
Specifically, how is music used, if at all - is it continuous; are multiple
music tracks used; does the volume level rise? Does the music genre
seem to hint at the target audience and/or genre?
• GENRE SIGNIFIERS: Do you see anything which seems to point towards a
particular genre?
• INTERTEXTUALITY: Are there references to existing texts?
• REPRESENTATIONS: Use of stereotypes, countertypes, a mix of both?
When looking at horror openings, be alert for stock characters like
scream queens, masked killer, jock, nerd, final girl, ineffective
adult/authority figure etc
• GENRE/BUDGET/ERA SPECIFIC? You'll find that conventions have
changed over time and also vary with budget and genre.
MEMORABLE ASPECTS: Quite simply, anything you thought was particularly
interesting or noteworthy. Especially as you begin to work on horror openings,
you should note where you see useful examples of costume, dialogue, editing
etc which you may well take direct inspiration from.
THE BRIEF
Preliminary exercise:
Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task:
The titles and opening of a new fiction film, to last a maximum of two minutes. All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.
BASIC MARKS BREAKDOWN:
RESEARCH & PLANNING 20%
PRODUCTION 60%
EVALUATION 20%
MARKSCHEME
All three aspects are assessed as one of:
Mark out of: 60 20
MINIMAL 0-23 0-7
BASIC 24-35 8-11
PROFICIENT 36-47 12-15
EXCELLENT 48-60 16-20
To hit ‘excellent’(16-20 marks) for RESEARCH AND PLANNING requires the following:
•Planning and research evidence will be complete and detailed;
•There is excellent research into similar products and a potential target audience;
•There is excellent organisation of actors, locations, costumes or props;
•There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;
•There is an excellent level of care in the presentation of the research and planning;
•Time management is excellent.
To hit ‘excellent’(48-60 marks) for PRODUCTION requires meeting the following:
There is evidence of excellence in the creative use of most of the following technical skills:
•material appropriate for the target audience and task;
•using titles appropriately according to institutional conventions;
•using sound with images and editing appropriately for the task set;
•shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scène;
•using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.
To hit ‘excellent’(16-20 marks) for EVALUATION requires meeting the following:
•Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
•Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
•Excellent ability to refer to the choices made and outcomes.
•Excellent understanding of their development from preliminary to full task.
•Excellent ability to communicate